MINI Reveals Cooper Seven

An ordinary MINI with special badging

Jeff Knoespel

This week, MINI unveiled the first special edition version of the new MINI Cooper called the MINI Seven, meant to underline the German car’s distinctive British character.

Available in both three and five door versions of Cooper, it is an “expression of premium characteristics and individual style.” The Seven name comes from the Austin Seven, launched in 1959, which was the first model nameplate of the classic Mini.

The key exterior features separating the Seven from plebeian MINIs are the Lapisluxury Blue (or an additional three colors), roof and exterior mirror caps in Melting Silver, 17-inch light alloy wheels in an exclusive MINI Seven Spoke two-tone design, MINI Seven door sill finishers, side badges with a MINI Seven logo, and hood stripes in Melting Silver with surrounds in Malt Brown optional. So in reality, it is indistinguishable from the normal car.

But wait, there’s more! The interior upholstery comes in Diamond Malt Brown with Piano Black interior surfaces, but customers will be able to option Malt Brown surfaces. A MINI Seven logo will be in the central instrument cluster.

All in all, BMW’s MINI played the part of a college-aged 328i owner who pulled off all the badges and swapped them for ones that say M3. We’ll see these on Craigslist in 14 years time outrageously asking $500 over what you would normally pay for them. We can’t wait!